What is spam

Online Marketing Lexicon

Definition of "spam"

One calls spam Email and other digital messages on the internet for commercial purposes sent unsolicited become. There is also the UCE ("Unsolicited Commercial Electronic Mail") And UBE ("Unsolicited Bulk Email"). The latter category is not necessarily e-mails for commercial purposes, but any e-mail that is sent en masse and unwanted.
Emails too Promotional purposesthat a customer receives from the seller after purchasing a product are generally not counted as spam. Often are Spam emails just annoying. But they can also be dangerous if, for example, they ask for user data. However, there are also methods you can use to protect yourself against spam.

The different forms of spam

There are different types of spam emails, from harmless to criminal, but what they all have in common is that the user receives them unsolicited. Many spam e-mails aim to sell the user a certain product or service that he has not even asked for. So-called Phishing emails are designed to elicit confidential data from the user.

Often it is about bank details or credit card details. Scam emails offer the user an apparently lucrative business where he can earn a lot of money. Hoax are mass emails with which allegations and rumors are spread. Spam e-mails or spam SMS are also used in mobile communications.

Beware of spam: the dangers of phishing emails

The phishing emails in particular have caused great suffering to many users on the Internet. The users unknowingly pass on their bank details to criminals, who then empty their bank accounts. Some phishing emails also install one Virus software on the user's computer, which then spies out sensitive data without the user noticing.
There are also spam emails that are sent empty. The addressee answers In response to such an e-mail, the sender knows that it is a valid e-mail address and can send further spam e-mails.

How to protect yourself from spam

An important tool against spam on the Internet is Spam filter. Most e-mail providers have already integrated a spam filter. The spam filter sorts out unwanted emails. These emails are then stored in a spam folder.
The downside of the spam filter is that it sometimes marks emails as spam that aren't actually spam. Therefore every user should be precise check which emails sorted out as spam become.

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