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Commodity. Citrus fruits


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2 2 PRODUCT IDENTIFICATION CITRUS FRUITS Atlanta Group The world production of citrus fruits has practically tripled in the last 20 years. After bananas and grapes, this product group is the economically most important fruit in the world - measured in terms of the total area under fruit crops, it even ranks second. The number of fruits belonging to the citrus genus is almost unmanageable. So one counts around kinds of this family, which are summarized in 150 genera. Nevertheless, all citrus fruits can be assigned to four major groups: the oranges, the mandarins - also known as easy peelers due to their easy peelability - the grapefruit and the lemons. For the Atlanta Group, citrus fruits are of exceptional economic importance. Almost t of this fruit, which is so popular with German consumers, left the facilities of the Atlanta Group in Germany on the way to the consumer. This equates to second place on the Atlanta sales hit list after bananas and more than 14% of total sales. Oranges (Citrus sinensis) Whether round or oval, orange, yellow or red, small or large, with smooth or rough skin - with the variety of types and varieties - more than 400 are known - it is hard to imagine that it is botanically speaking only one fruit is involved: "Citrus sinensis", the sweet orange or orange. Its Latin name already indicates its original home: it existed in China over years ago. Today the orange is the most important and at the same time the most popular fruit of the whole citrus group, also in terms of its economic importance. Oranges are grown in all subtropical zones around the globe. One speaks of the so-called "citrus belt", which lies between about 40 degrees north and 35 degrees south. Orange trees reach heights of up to 8 meters and are almost 100 years old. In cultures, however, they are kept at a height of 2.5 meters and the plantings are renewed after about 20 to 30 years. Oranges, with their very different shapes and colors, of course also taste very different. However, one thing is the same: The ingredients of the different types of oranges make them a very healthy fruit and an important supplier of vitamins. Their vitamin C content is particularly high at 40 to 80 mg per 100 g of pulp. In addition, oranges contain 12 other vitamins, fruit and grape sugar, fruit acid and numerous mineral and aromatic substances. In the Mediterranean countries oranges are in season in the winter months, but they are available all year round. The many different varieties that ripen at different times, but also the production areas scattered all over the world, ensure a seamless supply throughout the year. Oranges that have been picked do not ripen again. Only the right time for harvest is decisive for the quality of the fruit and the correct sugar-acid ratio. Of the more than 300 orange varieties developed worldwide, only a few have established themselves for commercial cultivation. There are a maximum of 15 varieties that are of economic importance. The trade differentiates oranges according to the color of their flesh in blonde, half-blood and blood oranges. Sanguinelli The real double blood orange from Italy (Sicily) and Spain, typically deep red in color outside and inside. The soft-fleshed interior of the fruit with little kernel has a strong but extremely sweet-aromatic taste. Valencia Late This late-harvest fruit impresses with its enormous amount of juice, which makes it ideal for juicing. It is smooth-skinned, lacking in seeds, with a fine, balanced aroma.

3 Atlanta Group PRODUCT INFORMATION CITRUS FRUITS 3 Washington Sanguines This variety is one of the half-blood oranges. The faintly red-colored, seedless to seedless pulp has a delicate consistency and an extremely aromatic sweetness. The rather thin shell has clear red pigment spots. Navel Under a slightly thick skin, you will find juicy, firm and very sweet-aromatic flesh without pits. The easily peelable fruit with the typical "navel" at the base of the flower is the first to hit the market and is spread all over the world. Salustianas The early to mid-early variety impresses with its juicy, very tender fleshy, seedless pulp with a strong, sweet taste. The fruit is intensely orange in color and is very suitable for juicing. Shamouti The oval, large-fruited and particularly easy to peel and divide fruit comes mainly from the eastern Mediterranean countries. The sweet, aromatic, tender flesh is enclosed in a slightly thick skin. Moro The early half-blood orange is mainly grown in Italy (Sicily). When fully ripe, the rough skin of the medium-sized fruit is surrounded by a dark red pulp, low in seeds with a typical, sour, sweet, strong taste.

4 4 CITRUS FRUITS CITRUS FRUITS Atlanta Group Mandarins (Citrus reticulata) Even if they actually exist, "the mandarins" - because of their many kernels, they no longer have any market significance. However, its name has become a collective term for all those forms, varieties, hybrids and mutations that differ from oranges primarily through their thin, easily removable peel. As a result, this group of citrus fruits is also increasingly referred to as "Easy Peeler". In addition, there is the smaller size, the flattened shape Minneola. This cross between tangerine and grapefruit has a very juicy, strongly aromatic, tender-fleshed and low-seeded pulp. The hump-like bulge at the end of the handle and the easily peelable, thin, reddish-orange-colored shell make it unmistakable. It is one of the best fruits in the tangerine group. as well as their sweetness and a distinctive, fruit-typical aroma. Your pulp divided into segments that can be easily separated from each other. The two decisive varieties of the common mandarine, the satsuma, which comes from the Japanese province of Satsuma, and the tangerine, the smallest of the tangerine family, have been crossed many times together with the tangerine. But there are also crosses with other citrus species such as oranges and grapefruit. This is how many varieties, forms and crossings arose within the mandarins group, which have arisen through systematic breeding or also accidentally and which in some cases differ considerably from one another. Kumquat / Limequat Kumquat, the smallest of the citrus fruits that we know best, is also the only one that can be eaten with the peel. The sweet, strongly spicy orange taste and the piquant sweetness of the peel result in a delicious combination of flavors. This also applies to the limequat with its sour, very refreshing pulp with a sometimes strong lime aroma. The fruits can not only be consumed in this way, but are also ideal for cocktails and as a side dish for meat and fish dishes. Ortanique The fruit name is protected for the production from Jamaica - in South Africa it is called Tambor, in Israel Topaz. The cross between orange and tangerine is thin-skinned with a juicy, aromatic and strong-tasting pulp with a few stones. Temple The result of a natural cross between mandarin and orange is convincing. From the tangerine, the bright orange peel, the flat shape and the loose shell seat and some seeds, from the orange the strong, tangy, delicious taste. Tangerine The smallest of all mandarins is also one of its most important varieties. It is seedless, easy to peel off, juicy with a delicate citrus aroma. The indented goblet and the strong, reddish color are typical. Mandora The cross between mandarine and orange comes in extraordinarily good quality from Cyprus to our markets. It is easy to peel, so a real easy peeler. A piquant, juicy and particularly tender, almost seedless pulp is hidden under a firm, bright orange peel. Clementine The chance crossing of mandarin and bitter orange was discovered in the garden of Father Pierre Clement in Algeria at the beginning of this century. This most important fruit within the mandarine group is extremely easy to peel, is usually seedless and has a very juicy, tender and aromatic pulp with a pleasant, balanced sugar-acid ratio. Satsuma The bright red, often greenish shimmering Satsuma was bred in the province of the same name in Japan. It is one of the earliest types of mandarin to ripen. Their meat is usually poor in seeds, tender, juicy and delicate in taste.

5 Atlanta-Gruppe CITRUS FRUIT CUSTOMER PRODUCTS 5 Grapefruit (Citrus paradisi) In German usage, grapefruit and grapefruit are still often confused. The grapefruit - its Latin name Citrus maxima suggests it - is by far the largest of all citrus fruits with a diameter of up to 25 cm and a weight of up to 6 kg. It is still grown in Southeast Asia, but has no market significance in Germany. The much "younger" grapefruit was only grown on the West Indies a good 200 years ago. Grapefruit are a coincidental cross between grapefruit and orange. Grapefruit are now grown in almost all citrus-producing countries. With a diameter of cm, grapefruit are significantly larger than the related oranges. Depending on the variety, their skin is light to reddish-yellow, smooth and fine-pored. Their very distinctive, fruity taste can be described as a mixture of bittersweet and sour. An extraordinary abundance of juice is the same in all varieties. The somewhat confusing name grapefruit is explained by the fact that the fruits on the tree often hang close together, like the berries of the grape. Due to the different cultivation areas - Mediterranean countries, North and South America as well as South Africa - a complete supply of our markets around the year with all grapefruit varieties in excellent quality is guaranteed. The pulp of a medium-sized grapefruit can cover more than your daily requirement for vitamin C and around a third of your daily requirement for vitamin A. It also contains vitamins B1, B2, B6, niacin, folic and pantothenic acid. The minerals calcium, iron, potassium, copper, magnesium, manganese, phosphate and zinc make the super healthy natural cocktail perfect. White Marsh Seedless It is the main white-fleshed variety. The extraordinarily juicy, tender, seedless and tart aromatic flesh sits under the thin, smooth and bright yellow skin. Star Ruby This grapefruit can already be recognized from the outside by its reddish shimmering skin. The attractive dark red, juicy flesh is low in seeds, mild in taste, with a piquant aroma. Pomelo Pomelos are becoming increasingly popular in European markets. As with grapefruit, there are yellow-fleshed and pink-fleshed fruits of the new breed made from grapefruit and grapefruit in Israel. The meat of the pomelos is firm, juicy and has a pleasantly sour taste. The thick green-yellow colored shell is easy to peel off. Ruby Red Under the relatively thin, sometimes spotty skin, there is pink, pleasantly mild and sweet flesh with a piquant, typical taste. Due to the fullness of juice, it is also ideal for squeezing out as a breakfast fruit.

6 6 PRODUCT INFORMATION CITRUS FRUITS Atlanta Group Lemons (Citrus limon) This citrus fruit is the most indispensable part of our kitchens, although its pulp is practically not eaten. But the vitamin-rich, slightly acidic taste of the fruit juice and the flavor of the lemon peel are the finishing touches to many dishes. In China, lemons were already known before our era. After they were brought to Europe by the Arabs, it was Christopher Columbus who brought them to the New World. Since lemons don't like it too cold or too warm, they thrive best in the subtropics and temperate zones. Like the orange, the lemon also needs a few cool nights while the fruit is ripening to get its bright yellow color. The trees bloom at the same time that fruits are formed. In Italy, a second flowering period brought about by agricultural technology is even harvested three times a year. The main lemon growing areas in the Mediterranean are Italy, Turkey, Greece, Israel, Cyprus and Spain. In America, in addition to the USA, Argentina, Uruguay and Chile also export good quality lemons. South Africa is also one of the major growing countries. Vernas It is one of the most important lemon varieties in Europe. Seedless with a pleasantly restrained acidity, but a lot of aroma. Lime This real alternative to lemon is seedless with extremely tasty pulp and a very aromatic peel, which is usually untreated and is therefore ideal for seasoning desserts and pastries. Limes are almost twice as juicy as lemons. Eureka A seedless, thin-skinned variety with a pleasantly spicy aroma and plenty of juice. As one of the best lemon varieties, it is grown around the world. Primofiori A lemon variety with a lot of juice and fine acidity. Spain and Italy are the main growing countries of this somewhat thick-skinned variety.

7 Atlanta Group PRODUCT INFORMATION CITRUS FRUITS 7 The history of citrus fruits The origin of citrus fruits can be found in the Old World. Chinese records from the eighth century BC already mention the existence of this type of fruit. However, this does not mean that citrus fruits were not cultivated much earlier. The home of cultivated citrus fruits are the monsoons of Southeast Asia. It was only through the campaigns of Alexander the Great that citrus fruits came to the area of ​​the eastern Mediterranean. Here it was the cedar lemons that first found widespread use in the west. They were not eaten, however, but were mainly used as perfumes and medicines. Only 300 years later did the lemon come to the North African coastal countries and in the tenth century it was the Arabs who cultivated the bitter orange in the western Mediterranean countries. Who ultimately brought the sweet orange to Europe is very controversial. But we know with a fair degree of certainty that the Portuguese introduced highly cultivated trees in the 15th century. Mandarins did not come to the Mediterranean until the beginning of the 19th century. These fruits with their many subgroups have recently increased in popularity with us. Christopher Columbus took orange plants with him to America on his second voyage. Here the climatic conditions were so ideal that the citrus trees quickly became at home there. Citrus fruits are now cultivated in all climatically suitable zones around the globe. Consumption in the Federal Republic of Germany 1998 oranges tangerines grapefruit lemons t t t t total world production 1998 oranges t tangerines t grapefruit t lemons t citrus trees were simply "in" in the top ten thousand of the baroque period. The orangeries, which were built with great effort and generously glazed, gave the precious and sensitive orange trees their usual subtropical climate, which is essential for survival. Citrus hikes before Christ Until after Christ From until today The home of citrus fruits is in the Far East: years ago they were cultivated from the southern slopes of the Himalayas to the mountains of southern China. In the course of the millennia that have passed since then, the various citrus fruits have traveled long distances. Today they exist within the so-called "citrus belt" around the world.

8 8 PRODUCT IDENTIFICATION CITRUS FRUITS Atlanta Group From the plantation on the fastest route to the trade For all citrus fruits, the absolutely intact peel is a decisive quality feature; because even the smallest damage would significantly shorten the shelf life of the fruit. So it is still not possible to do without a careful harvest in laborious and meticulous manual work. Only fruit that is in perfect condition is collected in harvest crates and transported directly to the packing houses. Here the citrus fruits are checked again and then go into post-harvest treatment. After the fruit has been automatically sorted by size, citrus fruits are carefully packed and made ready for dispatch according to the customers' wishes. While citrus fruits from the northern growing areas of the Mediterranean reach us by truck and, to a lesser extent, by rail, citrus exports from all other growing areas can be shipped by ship and reach the ports of the Federal Republic of Germany as quickly as possible. Thanks to its excellent contacts with citrus fruit producers in all global growing areas and through its European and overseas agencies, the Atlanta Group has the opportunity to have a decisive influence on the goods to be procured in the country of origin and to take into account the various requirements in the respective importing country and put to the goods by the customers there. In this way it can be guaranteed that retailers not only in Germany and Europe but also worldwide receive a product which exactly corresponds to their expectations regarding quality, degree of maturity, sorting, calibration and packaging.Thanks to their high level of expertise, the agencies of the group and the entire organization of the Atlanta group can offer services that are precisely tailored to the needs of the retail sector. A balanced sugar-acid ratio is a decisive criterion for the good taste of all citrus fruits. Not only the producers, but also the state control authorities of the producing countries, ensure that this ratio corresponds exactly to the regulations during the harvest. Even when selecting the orange seedlings in the tree nurseries, the highest quality standards are required.


10 10 PRODUCT CUSTOMER CITRUS FRUITS Atlanta Group Professional support around the clock Immediately after the arrival of the citrus fruit batches at the Atlanta Group's facilities, they are subjected to a precise incoming goods inspection in accordance with DIN EN ISO 9002, with up to 200 checkpoints sometimes having to be processed. These incoming inspections are also carried out as an Atlanta service in accordance with the guidelines and prescribed control mechanisms of our customers - both for goods that we make available to the customer and for external fruit batches that were arranged in our facilities as a central warehouse. Afterwards, the fruit batches are usually only temporarily stored, because a high turnover speed with the most gentle handling of the fruit means "more" in terms of freshness and quality for Atlanta customers. In the packing stations of the Atlanta production sites, the citrus fruits are packed in a self-service manner using the most modern machines. The high, individual requirements of the trade are taken into account. So all common types of packaging can be used, with weight or piece labeling, price labeling, bar coding, in each case in accordance with the statutory provisions. The goods in their promotional packaging are prepared and labeled in such a way that they can be placed on shelves in retail stores without further manipulation. Before the fruit batches are delivered to the customer's central warehouse or directly to the customer's store, there is an extremely careful outgoing goods inspection, which, in addition to checking the quality, degree of ripeness and packaging, includes a large number of other control points

11 Atlanta Group CITRUS FRUIT CUSTOMERS 11 Sales promotion for a healthy group of products The Atlanta Group and its trading partners also carry out customer-specific sales promotion campaigns for the entire citrus fruit range, which give retailers additional sales support. These campaigns are accompanied by detailed advice to retailers and the use of advertising and display material, tasting campaigns and direct consumer advice at the point of sale. This Atlanta sales promotion is accompanied by target group-active commercial advertising. The aspect of health-conscious nutrition with fresh fruit and vegetables - and with fresh citrus fruits - is in the foreground not only here, but also when addressing consumers. The Atlanta merchandise information to the consumer press is reflected in many articles about the health value of fresh fruit - another means of stimulating consumption. With 44 kcal./180 kj, citrus fruits are not only extremely slimming, their vitamin and mineral content also make them an all-round healthy pleasure. In addition to a very high content of vitamin C (40-80 mg per 100 g of pulp), they contain 12 other valuable vitamins and numerous minerals such as calcium, potassium, magnesium, phosphorus and iron. Well-founded studies show that z. B. two oranges a day drastically reduce the risk of heart attack, as vitamin C protects the blood vessels from sclerotic deposits. According to the latest findings, grapefruit are natural cholesterol-lowering agents - one grapefruit a day reduces the risk of arteriosclerosis. In addition, grapefruit stimulates the appetite, digestion and metabolism and detoxifies the body. Citrus fruits are the ideal pick-me-up with full dietary effect, and not just as breakfast fruit. Per capita consumption of citrus fruits in the Federal Republic of Germany: Total: 13 kg total imports t mandarins: 4.7 kg lemons: 1.5 kg grapefruit: 0.9 kg oranges: 5.9

12 Competence all around the fruit The partner of the trade in the daily business with the freshness National and European leader in import, in logistics, in the service sector and in distribution Atlanta Marketing, Bremen / Profil Werbe, Bremen R Bremen Breitenweg 29/33 Tel: / Fax: /