There are many blind people on Quora
How to Find Long Tail Keywords with Quora and Google Trends
Modern SEO means meeting users at the point of their needs.
It's not about being number 1 in the rankings, as wonderful as it may seem, but about adding value so that visitors stay and don't jump off when they access your page from a search engine.
In all likelihood, you have a lot of competition. Millions of pieces of content are published every month and the majority of it is written content.
So you can either stand out from the crowd with valuable content or go under with mediocre content.
There is no compromise.
Main keywords (e.g. guitar lessons) have a large search volume, but long-tail keywords (e.g. good guitar lessons for beginners) will help you rank higher in Google results as they are less competitive.
Top brands with huge marketing budgets are not after long-tail keywords because the search volume is relatively low.
However, the traffic that comes to you is extremely targeted and motivated because the users have explicitly said who they are (beginners) and what they want (take guitar lessons).
In fact, long-tail keywords convert twice as well as their main related keywords.
The competition is increasingly using specialized research tools to find keywords. And the keywords that you once thought were hidden are now available to everyone.
Google wants everyone to have access. That's why the Google AdWords Keyword Planner is 100% free.
So, in this article I want to show you how to generate long-tail keywords using two tools: Quora and Google Trends.
The Quora Long Tail Keyword Research
There are a ton of question-and-answer sites out there, with Quora being the most popular. In fact, it ranks 140th among the largest sites in the world based on visitor volume.
No matter what topic you want to cover, you will find all the relevant questions and the appropriate answers from the opinion leaders in this area.
Quora has millions of members and you may not get thousands of visitors. However, if your site is just getting started, 100-200 additional visitors to Quora can make a huge difference.
Quora is great when it comes to keyword research. Now I'm going to show you how to use it for this purpose.
Understand how Quora works
To enjoy all the benefits of Quora, you have to register - it's free. When you log into your account, you will probably be the first to see the link “Top Stories for You”.
These are the questions that are highlighted for you based on your attitudes and preferences. During the registration process, you name the topics for which you would like to receive questions.
This area is called “knowing about”. There you can specify your areas of knowledge.
Here's an example: I'm interested in topics like investing, blogging, internet marketing, and the like. You can see how relevant my top stories are:
If you click on a specific question, you can see when it was last asked and the number of visitors it generated.
Before we dive into the keyword research process, there is another important part of Quora that you should familiarize yourself with. With the list of “related questions”.
If you click on a specific question, you will see the following on the right side:
These "related questions" are a gold mine for keywords. If you're smart enough, you can find a ton of long-tail keywords that most people don't even see, and only in this small area.
Now that we've got that sorted out, let's take a quick look at the Quora keyword research in detail. We'll see how we can turn any Quora question into profitable keywords.
1). Treat questions like keywords:What role do you think questions play in search engines? You may never really have thought about it before, butin reality, questions are really just keywords.
This may surprise you because most keywords don't end with a question mark. Here you can see typical examples of keywords that were used in Google searches:
On the surface, these keywords don't look like questions.
However, if you understand the intent behind each keyword, you will get an insight into the real meaning of the search terms.
This is where Quora comes in. We use the above keywords and can see questions related to them.
Quora is easy to use. It will help you understand the intent of a particular keyword. The difference between the main keywords (e.g. custom coffee mug) is that you cannot say what the user is looking for.
You can make any of the following assumptions:
- You want to buy a custom coffee mug
- You want to get the latest information about coffee cups
- You are a wholesaler and want to import coffee cups
But there is no end to this list of questions ...
Therefore, you should treat every question on Quora like a keyword.
Let's consider the following question:
It is evident that the person asking this question on Quora is looking for insights and possible success stories on how to become a millionaire or achieve your financial goals.
This question wasn't asked by any guy playing around with grammar.It's a real question from a real person who thinks they have a real problem.
Nowadays, SEO success depends on user optimization. That means you have to make your content useful, timely, unique and relevant to a specific group of people. It's not at all about trying to rank yourself for a specific keyword or search term.
It's about making an impression and gaining authority. Of course, you could use black hat SEO to get people to visit your site. However, they will ignore your content if it is worthless.
Before we go any further, change the way you think about Quora and the questions. It's not just arbitrary questions from arbitrary people. They are real keywords that have great potential.
2). Ask questions and search for related keywords: The way Quora works is just spectacular. It all boils down to two simple steps:
- Everyone can ask and answer questions ...
- The community votes on the most helpful answers.
Therefore, it is a robust platform to capitalize on questions and provide answers on topics you are familiar with.In order for this to happen, you use a concept also known as "reverse engineering".
Reverse engineering is widely used in the development of computers and software. It simply means taking an object apart and examining it to understand how it works. This is usually done to improve the subject or to replicate the procedures.
In SEO, reverse engineering is used to derive benefits from users' questions and thus generate a variation of the keywords.
You can create useful headings from questions. How to do it:
i). Step one: Look for relevant question on Quora. You can type a word or two (e.g., lose weight) in the search box and then press Enter.
With these results you can produce content. For example, the question "What are the most popular myths about weight loss?" can be converted into the following headings:
- The 7 Most Popular Weight Loss Myths You Should Avoid
- How to spot a well-known weight loss myth when you see one
- 13 known myths about weight loss from lazy people
To really enjoy the benefits of organic traffic and ranking, you need to take a Quora question and dig deeper to find more long-tail keywords for your article.
Copy and paste one of the Quora questions (e.g. Why is it so hard to lose weight) into the Google AdWords Keyword Planner. Then click on “Get ideas”. Here are related keywords for our example:
These are long-tail keywords that you might not otherwise find in the Google AdWords Keyword Planner:
- Why is it so difficult for me to lose weight?
- Why is it so difficult to lose weight
- Finding it hard to lose weight
Armed with these profitable keywords, you can create a clickable headline rich in keywords for your content.For example:
- The answer to the question: Why is it so difficult for me to lose weight?
- 13 reasons why it is so difficult for most people to lose weight
- Do you find it difficult to lose weight? 5 simple things you can do
To avoid over-optimizing your content for exactly matching keywords, you should use Latent Semantic Indexing (LSI).
Don't let this sentence confuse you - LSI only refers to the synonyms of the keywords. Using LSI ensures that your content sounds natural and also helps Google identify who your target audience is.
It is important that you use LSI terms for all of your content. Here's why: When you write about Apple, Google doesn't know which Apple (or apple) you are referring to.
- Do you mean Apple, the Palo Alto company?
- Or apple (= apple) the fruit?
- Or products from Apple such as iPhone, iPad, iMax, iOS, etc.?
Let's say you write about Apple products. To make it easier for Google and users to understand what you are referring to, you should include the product names and types - e.g. Apple iPad, Apple iPhone, Apple Apps, etc.
In addition, the use of LSI keywords when generating your content can protect you from being over-optimized for an exact keyword hit.
When referring to apple, the fruit, you should include other fruits like strawberries, pineapples, and bananas to help Google rank your content for keywords related to fruit.
LSI keywords also help you make your content interesting, keyword rich, and timely.
To find these LSI keywords, just copy and paste a Quora question into the Google search box. Click on Search. Then scroll down and you will see the words that were used in the related search:
The Google Trends Keyword Research
Keywords are the lifeblood of search. Google is not about lowering the value of a keyword.
However, user intent is a better way to understand the role of keywords in any piece of content - not manipulating rankings, but providing value to users.
The right keywords can skyrocket your search visibility, drive, sales, and bottom line. If you want to improve your keyword research, there is no better alternative than using Google's own tools, especially Google Trends.
As the term suggests, Google Trends shows high volume search terms that tend to match your niche.
It also shows the growth rate of a particular search term before it appears in the keyword planner or other tool.
Note that most keyword suggestion tools search Google's keyword database. They connect via the programming interface. When Google updates its keyword database, these tools will also be updated.
Google Trends will help you stop speculation. Instead of assuming that a certain keyword is still represented in the ranking and blindly investing in this word, you see the trend of the last 6 months.
Investments in SEO are pretty high when compared to PPC. According to Econsultancy, SEO gets 28% return on investment (ROI) while PPC only gets 15%.
Before you invest $ 1,000 or more in your SEO campaign, you should find out whether your keyword is becoming more popular or less popular.
To do that, follow these steps:
i). First step: Go to Google Trends. On the homepage, enter the main keyword (e.g. guitar lessons) that you want to classify or for which you want to produce content. Then hit enter.
ii). Second step:Analyze the trend of the keyword. Here you can decide whether the target keyword will gain or lose popularity.
This is a big surprise to me because I thought “guitar lessons” would forever be a central topic, maybe even one that is worth building an authoritarian side. How wrong I was!
You can see that the term "guitar lessons" was popular in 2005, but has steadily declined since then.
If you look in the Google AdWords Keyword Planner, you will find a huge search volume for these keywords. However, Google Trends shows us a fresher and more up-to-date snapshot.
On the other hand, a popular term like "content marketing" is still enjoying steady growth that began in 2011 - a time when both B2B and B2C companies began to adopt it.
Google Trends gives you deeper insight into topics that people are interested in at a given time. You can compare past trends with current trends and find a middle ground.
During the Halloween season, costume trends are extremely popular. The reason is easy to guess - people want to buy costumes.
Let me show you some quick ways to find long-tail keywords using Google Trends:
1). Analyze the related stories from Google Trends: The first thing to do with Google Trends when looking for long tail keyword opportunities is related story analysis.
Just enter the keyword you want to measure and analyze popularity for.
First of all, the keyword “how to paint a car” has had a relatively stable growth rate. In 2011 it increased significantly and the trend has continued.
Then scroll down to the end and you will see “Related Stories”:
Next, you should copy one of the search terms from the “Related Stories” list and use it on Keywordtool.io.
It is also possible that some of the search terms listed in the database query are hidden in the Google AdWords Keyword Planner. But you may not know how to access them.
Let's use Keywordtool.io instead. Enter one of the terms and click on the search button on the right:
Here are the related keywords that you can use to create content:
As you can see from the screenshot above, there are already some long-tail keywords for “car painting”.
These are also the LSI keywords that match the main keyword (“how to paint a car”).
If you have a news website, you can easily find Google Trends data with “Stories trending now”. Just scroll down on the Google Trends homepage and you will find the section that highlights the latest stories from the past 24 hours:
Of course, the articles in this area are not static. They change. If you call them up again in 2 hours, you will most likely find completely different stories.
You may even see that one of these stories deals with your topic. Who knows?
Keyword research is not for the lazy looking for a quick buck. It may look simple, but it is a process that can help or ruin your business.
You can use the Google AdWords Keyword Tool to find keywords, but you compete against your competition because it is also the tool that popular sites like CNN, BBC, IMDb, Moz, Yahoo! Business, Inc. and several others use it.
You can also use Quora and Google Trends to easily create content. You can use these research tools to design compelling headlines and create content that will draw truly organic traffic.
What other keyword research tool will work for you to find profitable long-tail keywords?
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