Correlates NIH funding to market success

Innovation strategies

Innovation strategies

Every innovation starts with an idea. Human creativity is indisputably the most valuable asset and potential of a company. Depending on the company situation and development tendencies in the company environment, innovations require a vision, measurable goals and a clearly formulated innovation strategy. This book covers the current approaches, concepts and methods for developing an innovation strategy. Best practice examples from specific companies are described to illustrate this.

The content

Strategy and positioning

Business development and service engineering

Business models and innovation systems

Strategy and technology innovation

The target group

Employees responsible for innovation activities and development processes in companies in all industries.

The publishers

Dr. Peter Granig has been Professor of Innovation Management at the Carinthia University of Applied Sciences since 2005 and the initiator and scientific director of Europe's most important innovation congress. He advises selected companies in the areas of strategy and innovation.

Dr. Erich Hartlieb has been professor for innovation and technology management at the Carinthia University of Applied Sciences since 2009 and heads the industrial engineering course. Strategy and innovation are also the core themes of his research and industrial projects.

Dr. Hans Lercher is the head of the Innovation Management program at the FH CAMPUS 02, Graz. He is also the founder and managing director of IMG-Innovation Management Group GmbH - a consulting company specializing in innovation management.

Keywords

Services Research and Development Business Models Technology Trends
  • Peter Granig
  • Erich Hartlieb
  • Hans Lercher
  1. 1. Carinthia Feldkirchen University of Applied Sciences, Austria
  2. 2. Carinthia-Villach-Austria University of Applied Sciences
  3. 3. IMG Innovation Management Group GmbH Graz Austria

About the editors

Dr. Peter Granig has been Professor of Innovation Management at the Carinthia University of Applied Sciences since 2005 and the initiator and scientific director of Europe's most important innovation congress. He advises selected companies in the areas of strategy and innovation.

Dr. Erich Hartlieb has been professor for innovation and technology management at the Carinthia University of Applied Sciences since 2009 and heads the industrial engineering course. Strategy and innovation are also the core themes of his research and industrial projects.

Dr. Hans Lercher is the head of the Innovation Management program at the FH CAMPUS 02, Graz. He is also the founder and managing director of IMG-Innovation Management Group GmbH - a consulting company specializing in innovation management.

Bibliographic information