How do I win an online competition
How will my online competition be a success?
Online sweepstakes and competitions are a popular and successful marketing tool in Switzerland. These are not only used to generate leads and to build newsletters, but also to increase awareness and get more visitors to a website. What makes an online competition successful? There are a few essential points to consider here.
1. Planning: What goals are being pursued?
Before starting the actual competition, you have to set clear goals. So you should consider what benefits you want to get from a competition and how this is measured. Some examples of goals are lead generation, newsletter registrations, increased sales or increased traffic on the website.
2nd prize: What will be raffled off?
An attractive price is the be-all and end-all of an online competition. This should always be tailored to the company and the target group. Exclusivity is also helpful in standing out from the crowd. However, one should also be aware that the more specific the price, the greater the risk that fewer people will be interested in it.
Travel or cash are always very popular. But be careful: Such prices are particularly suitable if the company is targeting a large number of people. That is why it is first and foremost that the price should match the company.
3. Budget: how much is invested?
The question of costs is an important point for many companies. First you have to be clear about how much budget is worthwhile in order to achieve the stated goals.
Then you have to be aware that the largest part of the budget should flow into the actual application of the competition. This is how you get the best possible result. Otherwise you have a great competition and prize, but not enough participants. That is why it is important to plan a sufficient advertising budget.
4. Type: How is the competition structured?
There are different types of competitions. The most common are pure participation forms on the website, but social media raffles (e.g. on Facebook) or photo competitions are also popular.
In general, the simpler the competition, the higher the conversion. Social media and photo competitions are often associated with greater effort for the participants and are comparatively expensive for the organizer. However, such competitions can make sense to strengthen the branding effect. Especially if the company already has a strong social media presence. If the main goal is to generate leads and set up e-mail addresses, simpler competitions are recommended.
When it comes to a successful online competition, it means: the seasoning is in the short. Short and meaningful sentences are the motto. In addition, the competition should be simple and understandable. The whole thing should be presented with an appealing picture suitable for the profit.
5. Legal & Co .: What else has to be considered?
Legal requirements must be strictly adhered to. Clear conditions of participation and information on data protection are mandatory, linked directly to the competition. On the one hand, this determines who is allowed to participate and how the prize is raffled off. This includes deadlines for participation and the exclusion of legal recourse. When it comes to data protection, it is particularly important to mention the type, purpose and scope of the use of personal data by the competition organizer. The participant must agree to the use of his data, for example for sending a newsletter.
Last but not least, an imprint is also required. The imprint contains company information and contact details of the company organizing the competition. Compliance with the legal basis not only secures the organizer, but also promotes the transparency of the competition and the confidence of the participants.
Promoting competitions is a core business of B2C Link. The Zurich marketing agency operates competition platforms in German & French with tens of thousands of newsletter subscribers as well as themed websites.
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